Seismic’s Go To Market Magic
Watch my podcast interview with Seismic’s Go To Market Magic, where I talk about 3 revolutionary ways to support your enablement team.
Here are the three takeaways from our conversation:
Hire supplemental labor for enablement projects: Other departments have been doing it for decades. Now, it’s time for enablement professionals to do the same. Dave suggests hiring specialists to efficiently and effectively support your full-time employee’s (FTEs) growth areas, upskilling them in the process.
Choose gravitas and curiosity over hyper-specific skills: When filling enablement roles, it’s tempting to key in on sales experience or industry relevance first. Dave offers an alternative. Find the practitioner who is curious, committed, and commanding in their ability to prioritize and align the organization for long-term success.
Create and lean on an enablement charter for your organization: Consider creating a charter for your enablement organization that outlines its purpose, expected results, and necessary resources. Dave emphasizes that this conversation is critical to making smart, sustainable enablement decisions.
